Real estate is boiling, buying foreigners! Big name brings condo roadshow Ananda announces to penetrate 4 leading countries with a quota of 15 billion under the big campaign of the year "ANANDA URBAN CARAVAN" Sansiri 12,000 million baht, origin in 12 countries nationwide World: Flora, 90% attract Chinese purchasing power
The real estate market this year (2023) is overflowing with competition. Reflected from the launch of new projects of each camp with a total annual value of at least 400 billion baht, which is similar to that of before the COVID situation, especially the 11 large companies that are estimated to have the most market power, more than 70 -80% from reliability Combined with the period through the outbreak of the disease. The country's economy began to recover. and the virtue of opening a country with foreign tourists
Especially Chinese travel to Thailand. Come back to live a normal life and still choose to look for a place to live, including buying for continuous investment. which is a good opportunity for Thai real estate Although there may be challenges from global economic volatility.
On the other hand, believe Foreigners with heavy wallets still love Thai real estate, especially condominiums in the city. where the big real estate development companies outsmart Leverage strategy to attract purchasing power of foreign customers Among Thai people's purchasing power is still fragile and they have been denied a lot of credit due to household debt.
Ananda promotes “URBAN CARAVAN”
Mr. Prasert Taedullayasatit Chief Executive Officer Real Estate Business Division, Ananda Development Public Company Limited reveals the "economic base" that in 2023 the company plans to bring ready-to-move-in condominium projects and complete construction. This year, a road show targets 4 countries with high purchasing power, namely China, Taiwan, Hong Kong and Myanmar. (January-February) has been well received by foreigners with sales of 1,700 million baht from the full year target. that used to be set at 4,400-4,500 million baht, of course The total sales for the year should greatly exceed the target set.
While the quota to support foreign customers is 15,500 million baht, representing 34% of the ready-to-move-in condominium stock worth 44,500 million baht or more than 2,000 units, which has become a golden opportunity for the company. It's like having an ATM set up around the house. To create value from the existing stock without the company not thinking of pouring, selling, discounting, giving away, giving away 1-2 years ago, which is considered an advantage compared to other camps
“In overall sales Both Thais and foreigners In the first quarter of this year, from January to February, the company made pre-sale of 3,500 million baht, of which 47% came from foreign markets. Received 25% of sales from foreign markets, 20% for the next two years.”
Mr. Prasert said that this drive was a big one. Pursuing purchasing power in Thailand and abroad under the campaign "ANANDA URBAN CARAVAN 2023", which is a campaign used to drive the return of Ananda, the leader in the urban condominium market. Starting from the House and Condo Expo from 23 - 26 March 2023 at the Queen Sirikit National Convention Center.
including organizing sales activities among foreign customers by roadshows through 224 foreign agents of the aforementioned companies This will be a continuous activity throughout the year and is confident that the condominium market will return to the market reflected from the traffic jam. returning to normal life in the city, etc.
Sansiri fur 1.2 billion foreign sales
As well as Mr. Uthai Uthaisangsuk, Chief Operating Officer of Sansiri Public Company Limited, stated that he believed that the condominium would return. The country's economy, however, must be positive. If looking back 3 years ago Covid makes many project developers no one dares to launch a condominium or very few. Therefore
First, the supply began to decline. But did not say that every location supply is gone Some locations are still oversupply, but Sansiri has researched the supply in the area to be developed, reducing it to 10% first. Currently, some areas are out of supply.
Second, the traffic started to get stuck, and people started returning to the city. began to look outside the city When entering the city, driving 2 hours, people working at home start to decrease.
Third, the story of travel is very back. Telling foreigners to come back and buy condominiums, etc.
from that trend As a result, the company increased its sales quota to 12,000 million baht, higher than last year's 7,000 million baht. The first time in Hong Kong with the project "The Base Height - Chiang Mai", the first high-rise building in Chiang Mai, on March 11-12, which received quite a good response. Ready to target Sold Out, full of foreign quotas representing total sales of more than 800 million baht
Pruksa aims to sweep 90% of China
Mr. Piya Prayong, Chief Executive Officer of Pruksa Real Estate Public Company Limited, said that from opening the country The tourism sector recovers Foreigners enter Thailand as usual. seen as a good result help stimulate the country's economy to drive forward At the same time, it is a good opportunity for the real estate market.
Especially in foreign markets where the company uses more than 100 agents to sell projects to Pruksa. The goal is to bring ready-to-move-in stocks and completed projects this year worth more than 10,000 million baht, amounting to 3,000 units, or an average price of 3 million baht per unit. Of these, there are 20% foreign quotas, 90% focusing on the Chinese market, with condominiums that China is interested in buying at a price of 3-5 million baht per unit.
Origins are sold worldwide.
Mr. Peerapong Jaroon-ek, Chief Executive Officer of Origin Property Public Company Limited or ORI and as the president of the Thai Condominium Association, said that the opening of the country or reopening of various countries throughout world, together with government measures and policies to support As a result, the overall picture of international economic activities has become active again. Consumers and investors have more confidence.
Therefore, this is a good opportunity to bring back the purchasing power of the real estate market for both investors and foreign residents. In the past, the "Origin Agent Day" event gathered more than 130 real estate agents with offices in Thailand and around the world, totaling more than 190 people.
“Real estate in Thailand is still an important target for foreigners to pay attention. both for living by yourself after retirement and to invest in renting Because foreign buyers see that the price is cheaper compared to their own country.
Source:https://www.thansettakij.com/real-estate/559722
Date 22/3/2023