Changes in residential design trends in each era are as different as fashion products. Luxury' which is a hot new trend.
Phumiphat Sinacharoen, Chief Executive Officer of Proud Real Estate Public Company Limited, has told about the origin of the design concept of the project "V Aree" (VI ARI) obtained from the insights of target customers that there has been action before purchasing this plot of land. After that, do your homework first. this group of customers which is a group with purchasing power, what are their needs? Basically, people who want to buy a house often have many needs. Therefore, it is necessary to decipher the requirements in order to design a project that meets the needs of customers.
starting from location, house price, area inside the house house style as a benchmark that customers value Then about the function Construction materials and decorations, neighbors, chasing from the level of demand from descending "location" is the first point where people decide. Starting from a familiar location! is an important factor The next factor is The location must be suitable for family activities such as near schools, workplaces, department stores. and charming in that area
When delving deeper, for people with purchasing power, "location" means wanting to be in the center. but want to escape the chaos By staying in the alley Because I don't like noise and pollution. want quiet
By prioritizing from Functional, Tangible, Emotional, Emotional, Feeling, and Spiritual at the spiritual level. It affects the design to meet the needs of the target group who want to rest comfortably. and help restore the mind The home becomes a life-giving force by connecting everyone in the family to live happily together. At the same time there is a privacy area. is the origin of the design of the house in the project
This customer segment is a group of customers who like expensive things without shouting or 'Quiet Luxury', which is a hot new trend. Starting from brand-name products, focusing on items that are classic. live beyond time by hiding luxury in simplicity This is in line with the concept of quality and sustainability. Responding to the emotions, feelings and spirits of people in society amidst the economic recession and those who want to be close to nature.
that means All activities can take place within the home to accommodate the needs of everyone in the home. There is space for a variety of activities of members in the house. At the same time, all functions Every area must be able to serve people of all ages. It is a challenge for those developing projects to design to meet everyone's needs. All ages under the limitation in terms of space in one house.
Saiwipha Patpongpibul Executive Director of P 49 Design and Associates Co., Ltd., Interior Design, as the interior designer, said that the V Aree project was designed in the form of "Humble Design" through thought process. Design with meticulous attention to detail through information and study. so that the residents can experience life that is more than possible
inspired by residential houses in the Ari area Modern style in the 1970s-1980s unique come to develop further into a modern residential house Including the design of a large green area. Interpolated with the usable area on each floor. interior design and the choice of furniture in every Points that make residents happy every day
Source:https://www.bangkokbiznews.com/property/1079921
Date 22/07/2023