Sansiri shakes up the real estate market with plans for 2023 Pops up 52 new projects worth more than 75 billion, breaking the record, opening a record high. Set a sales target this year. 5.5 billion, revenue of 40 billion, breaking a record in 2022, sales surpassed 50 billion, a 49% growth from the previous year, ready to sweep the transfer target of 3.6 million

Mr. Srettha Thavisin, president and president of Sansiri Public Company Limited, revealed that in 2023, Sansiri is still determined to develop its business and continue to grow strongly. Along with giving importance to society and continually taking care of the environment. Which Sansiri believes is an important part in building sustainability in the future.

It plans to launch 52 new projects with a total value of more than 75 billion baht, which will break the record for new project launches with the highest value in history. Divided into 30 low-rise projects and 22 condominium projects, with sales targets set for 2023 at 55 billion baht, with a total revenue target of 40 billion baht, the highest in history, including a net profit target. to break the ALL-Time High record, reaching a record high since the inception of the company

Mr. Uthai Uthaisangsuk, Chief Operating Officer of Sansiri Public Company Limited or (SIRI), revealed that this year, Sansiri will grow stronger and grow sustainably with important strategies under 3 key factors to drive the organization, namely: Fully expanding the business support the recovery of the industry

It plans to launch 52 new projects with a total value of up to 75 billion baht, which will be the highest new project launch in history. 74% growth from the previous year and 1,000% from the COVID-19 outbreak, or 10 times, covering all products.

Both condominiums - detached houses - twin houses - townhomes in all price segments to accommodate all needs. And covers all locations, targeting real demand, especially low-rise plans to launch 30 new projects worth 50,700 million baht

This year's highlight low-rise projects include the launch of "Narasiri Phahol-Watcharapol" worth 5,300 million baht to build on the success. From last year, from Sold out, closed the sale of Narasiri Krungthep Kreetha in just one month, reinforcing its leadership in the real estate market. Super Luxury Thai from the confidence and acceptance of top-level customers Both in brand and quality of the Sansiri project. Including an understanding of one's identity and real taste of living

In addition, Sansiri has a plan to build on the success of the "Bukan" brand by launching "Bukan", a total of 3 projects in 3 new prime locations, namely Krungthep Kreetha, Pattanakarn. and Rama 9 - Mengjai, worth a total of 3,600 million baht, with the launch of the first project, "Bukan Krungthep Kreetha", set to open for sale on February 25-26.

This also emphasizes the success of the luxury detached house brand "Setthasiri" that this year there will be a big movement of the luxury detached house brand at the price range of 12-25 million baht that targets the Target group. Younger, faster success with the launch of the New Design Series under the concept of Portrait of Success with 4 new designs

Launched with the first project "Setthasiri Donmueang" in a new look, the latest design of the brand Setthasiri in "Georgian" style, inspired by the homes of American millionaires, elegant, elegant, but still retaining the classic style. in the style of the Setthasiri brand In the Don Mueang location, the starting price is 13 million baht, and it will be ready for sale in May.

Ready to move forward with the "Saransiri" brand, the first detached house of the family New designs in the Modern Farmhouse series, which last year received a very good response from customers. This year, Sansiri plans to proactively launch Saransiri detached house brand, which will launch a total of 4 new projects worth nearly 10,000 million baht. Houses and townhomes in one project The Anasiri brand includes 9 new projects with 2 designs that have been well received, Japanese and Mediterranean.

This year, Sansiri also has the movement of launching 9 new brands from Sansiri. covering all segments To expand each portfolio to be stronger and cover all needs and price levels even more.

Since the brands in the Sansiri Luxury Collection that will expand the luxury portfolio Sansiri's segments to grow by leaps and bounds, namely No.19 (Nine Teen) and Sirinsiri (Sirinsiri), a new brand in premium segments, including Narinsiri (Narinsiri) and Ombré ( Ombre) as well as new condominium brands such as HUB (Hub) and Cabanas (Cabanas) located in Hua Hin, which will gradually launch new brands this year to reinforce Sansiri's Forward Thinking Brand and Sansiri's position as a First Mover.

Sansiri will expand the launch of 22 new condominium projects with a total value of 24,300 million baht, an increase of 151% from the previous year. Highlights this year include the launch of new luxury condominiums in prime locations with potential such as "Ari" and "Ratchathewi" in the heart of the city. New brands that are one of a kind Project or new brands that are outstanding in one location, such as Cabanas Huahin and 2 other lifestyle condominium brands in the Sukhumvit area.

The beginning of the year began with penetration in the condo market in the first quarter by refreshing the brand "dcondo", which is Sansiri's number one brand in the condo group. easy access price Which has received excellent feedback from customers for the past 13 years, both in terms of sales and development of projects that catch the eye of the new generation. Well-Rounded, a condo that thinks for a well-rounded life.”

Presenting a new concept condo Pay attention to well-being in all aspects of life. By focusing on Well-Being, creating a safe zone for both body and mind with "dcondo" series, 5 new projects in 5 potential locations across the country throughout this year. The total project value is over 5,000 million baht.

leading the army by sending the first 2 projects, 'Hat Yai-Phuket', receiving real demand And the tourism market revives "D Condo Reef Phuket" starting at 1.59 million baht*, potential location near the city center and Patong Beach. Phuket's famous lifestyle tourist destination and "Dcondo Sand Hat Yai" starting at 1.79 million baht* in the heart of Hat Yai. connect to Kanchanavanit Road Preparing to launch both new d-condos in March.

Continued penetration of provincial markets in 6 provinces, namely Hua Hin, Phuket, Chiang Mai, Hat Yai, Khon Kaen and Chonburi, where Sansiri was successful and gained confidence in the Sansiri brand. From developing projects to meet the needs of customers in various provinces, this year, 12 provincial projects will be launched, with a total value of 8,500 million baht.

  while the strategy for launching new projects this year Sansiri will focus on launching a variety of projects. Covering every segment in each location in order to effectively manage costs. In addition, Sansiri will proactively proactively model the New Sansiri Communities to build on the success of the molding. “Perfect Living Society” in each location that Sansiri develops the project. Building on the success from T77 and the Krungthep Kreetha Community in the past year The locations that are being developed this year include Bangna-Lake 26, Rangsit-Bang Phun, Bangkok-Pathum Thani, Ratchaphruek-346, Rama 2-Wongwaen, Pracha Uthit 90 and Westgate.

No.1 in International Market

Sansiri has also highlighted its readiness for positive factors. "Return of foreign markets" by setting targets for sales and transfers in foreign markets. This year, more than 12,000 million baht, an increase of 54% from the previous year with foreign sales of 7,800 million baht.

Emphasizing the number one brand of real estate Thai in the heart of foreign markets Strong from being a pioneer in real estate sales in foreign countries is the first in Thailand Dominate the heart of the real estate brand Thailand in the heart of the foreign market for more than 10 years, resulting in gaining confidence among foreign customers.

by the strategy to penetrate foreign markets this year Sansiri will penetrate the CLMV market (Cambodia, Laos, Myanmar, Vietnam) to expand into foreign markets from China, Hong Kong, Taiwan, Singapore and Russia, where Sansiri already has a foreign customer base in this group. from seeing the purchasing power of neighboring countries around Thailand

Net-Zero

Sansiri is still determined to move forward in the green mission. The goal is to become the first real estate company in Thailand that is Net-Zero, an organization that emits zero greenhouse gases. As for the mission in 2023, Sansiri is moving forward to develop a "Low Energy Community Model" by adopting the "Burasiri Krungthep Kreetha" project as a model project. that started to develop houses with Green Materials, including installing Solar Panels in every house, installing Solar Light in the central area, installing EV Charger in the central area and at home Try planting perennials and shrubs in the central garden. Developed by a dedicated team specifically established or "Dedicated team for Net Zero Home"

In addition, all Sansiri projects must use clean energy. With a plan to install solar panels in the central area of 100% new projects, including installing solar panels in every house of new projects. Garden lights must be 100% solar powered for every project this year. The goal is to install 1,100 houses this year and another 1,500 houses next year. Including promoting the use of electric cars. The goal is to install EV chargers in every new Sansiri project in every segment. The goal is to install EV Charger 650 houses this year and another 750 houses next year.

Sansiri continues to develop good campaigns for society, such as ZERO DROPOUT, stepping into its 2nd year, moving forward with the ultimate goal of helping Ratchaburi children fall out of the education system. A global partner to help and analyze the problem of children falling out of the system in Ratchaburi Continuing the 5th year of equality or LIVE EQUALLY

This year, prepare to expand the results with partners who have the same vision, WASTE TO WORTH, to separate waste to benefit. This year, Sansiri continues to continue and move forward towards the goal. Reducing household waste of the residents By collaborating with partners who have the same vision and encourage residents and everyone to participate in real action, separate because Sansiri is committed to growing the business in tandem with a better environment, including the quality of life of people and society. will step together

Source:https://www.bangkokbiznews.com/property/1050499

Date 30/1/2023