Big Real Estate points out 3 hot trends in the future. “Wellness - energy-saving buildings - pet-friendly condos” advises developers to seize opportunities in the “seniors” and “animal lovers” markets that continue to grow. Accelerate to find outstanding points to meet the diverse needs of consumers.

Mr. Witthaya Sintraphanthorn, Senior Marketing Director of Magnolia Quality Development Corporation Limited, said Wellness Real Estate (Wellness Residence) is a market that is growing rapidly in over the past 5 years and is expected to expand even more in the future. The main factors include the number of elderly people in society increasing to nearly 70 million and consumers turning to health in prevention rather than treatment. As a result, modern housing development aims to answer health care needs more holistically.

“Over the past five years, the market in this segment has grown significantly. And it is not limited to Bangkok only, but extends to many surrounding areas. In particular, many hospitals have turned to developing Wellness Residence projects in a variety of formats. Both retirement homes open to serve the elderly group aged 40-60 years and over,” said Dr. Witthaya.

The attractiveness of this market segment is still in its market value. The Global Wellness Real Estate Market report forecasts the value of the global wellness real estate market. will grow as high as 575.9 billion USD during 2022-2027, while in 2017 the market was worth only 136.23 billion dollars.

Here are some ways that real estate entrepreneurs can develop projects to meet the needs of health-conscious groups. And for the elderly group, such as houses located on the edge of the city, such as Khao Yai and Hua Hin, will be in greater demand. amidst a good environment Planting a lot of trees For pure air that affects good health There is also the issue of the social environment in the project. Or the community must have a variety of activities, such as organizing sports competitions, playing games, painting pictures, and supporting the functioning of organs that are likely to deteriorate, such as Alzheimer's disease.

“In the past, there have been condominium projects that have turned to installing home automation systems. Designing the lighting in the room to be conducive to living life Choosing natural materials (Green Material), these details add up to total wellness. And it is a point that makes real estate entrepreneurs Used to create a highlight for the project,” Mr. Witthaya said.

As for the Aspen Tree The Forestias project, which the company has developed under the concept of Lifetime Home, or a home that can be lived in for a lifetime. By studying the needs of elderly people who are worried about finances. Illness Who will take care of old age? Leading to the development of homes with universal designs that are beautiful and safe for the daily use of people of this age.

Ready to cooperate with partner Baycrest from Canada who has expertise in caring for the elderly to provide services. Including various service solutions such as breakfast service, health insurance worth 40 million baht per year, opening 9 clinics within the project for the elderly, such as internal medicine. Urinary tract, ear, nose and throat, rehabilitation center. There is also a treadmill. and forest areas up to 30 rai, etc.

Another hot trend is Condominium allows pets. What arises from the popularity of raising animals is not “Friendly” but “Family” who becomes one of the members of the family.

Mr. Somsakul Sangsuwan, Chief Product Design Officer and Executive Director of Origin Property Public Company Limited said that the overall picture of the PET Condominium market in the past 5 years has seen the launch of 35-40 projects, approximately 8,000 units. This number includes 16 original projects, approximately 3,800 units, accounting for nearly 40% of the market in this segment. And next year, prepare to develop another 8-9 new projects, approximately 1,600 units.

It is predicted that in 2024 the market for pet-friendly condominiums will grow even more. After the pet business market value It has a value of up to 34,000 million baht in 2019, expanding to 50,000 million baht in 2022 and is expected to increase to 55,000 million baht in 2023.

In particular, the adoption of dogs and cats by young families is taking place all over the world. While in Thailand during 2019-2022 there is a growth rate of the number of dogs. and cats with owners at 24%, divided into cats with a growth rate of over 38% and dogs with a growth rate of 18%. This growth comes from the behavior of the new generation that has changed. There is a group of people called Sinks (Single Income No Kid) or people who live a single life, are lonely and want to have a pet to keep them company. Dinks (Double Income No Kid) are people who are married and have both incomes but do not have children. Total To the LGBTQ+ community, all of which form smaller families. and have pets as part of the family Most of them are raised like children. Next is raising animals to show social status. and groups that provide assistance and care

“The new generation views pets as more human or Pet Humanization and lives together as a family. It's not just condominiums that allow pets that are a trend. but also includes opportunities for various related businesses. Whether it's pet food, a café for dogs, cats, which arises from the needs of people who live lonely lives in the city but are not ready to keep them in their homes. or people living in condominiums where pets are not allowed,” Mr. Somsakul said.

Therefore, guidelines for developing condominiums that allow pets Entrepreneurs must study and understand as if they were a member of the family, taking into account Pet wellness, structure and physicality. How to live a healthy life Emotional and mental Colors used in project design, environment, nutrition and chemicals such as having an air purifier. Balcony railing The number of plugs must be increased for ease of use, equipment such as automatic feeders, sanitary ware, while the floor should be easy to clean.

By the Origin Group There is a subsidiary company, Primo Service Solutions, that provides complete modern real estate services. In the future, when dogs and cats will be taken care of, check-in will require a passport. Make you aware of the weight Vaccination history Allows the service department to record and notify you to receive service.

Mr. Thepparit Thipchatchawanwong Chief Executive Officer of Coral Life Company Limited said that energy-saving buildings are important in affecting people, communities and the environment. Especially in a situation where the world is faced with climate change (Climate Change) resulting from carbon dioxide (CO2) increasing exponentially in line with increased economic activity over the past 40 years, which real estate It is one of the businesses that contributes to high carbon emissions. 40% from construction and building use The building control system works with a digital twin, which is physical data of the building that puts all information into the digital world, including PM2.5 dust values, elevator operation by cable, electrical control system, air conditioning system. fire protection and everything in the building It will be displayed on the dashboard (Dashboard), allowing for efficient energy management.

For example, a general building has a need to use 100% of energy, while an energy-saving building that the company designs can reduce the need for energy by using only 30%. If you go into details, you will find that a typical building uses 800-1,200 BTU. /square meter The buildings that the company designs use only 100-250 BTU/square meter. Save energy up to 70%

The 5-story office building of Coral Company, Sukhumvit 39, has an area of 3,000 square meters, designed to use 500,000 BTU, resulting in an electricity bill of only 88,000 baht per month. It can save up to 80% of energy compared to a general building that uses 3,000,000 BTU and has a value Electricity up to 500,000 baht per month for single houses Usable area 200 square meters, normally used at 100,000 BTU. From the design of the system, the usage can be reduced to only 10,000 BTU, even though the air conditioner is still on all day. and has electricity usage of only 2,000 baht per month

For past work, Coral Life is the first and only company that has received green building standards. World's number one energy saver which includes the design of the first Passive House residential building in Southeast Asia as well as The House of Cornell Tech, Roosevelt Island, New York, which has been awarded the title of Passive House Residential Building in the world.

Source:https://www.bangkokbiznews.com/property/1090218

Date 25/09/2023