L.P.N. reveals its 2024 plan to launch 13 horizontal projects worth tens of billions, while condos are waiting to see the EIA pass before opening for sale. Aiming to create a new phenomenon for customers to visit homes and sample rooms. through virtual reality technology Shortening the project launch period to 6 months, most recently, a corporate campaign was launched to target Gen Z.

Mr. Opas Sripayak, Chief Executive Officer and Managing Director L.P.N. Development Public Company Limited revealed that in the operating plan for 2024, the company is preparing to launch 13 horizontal projects worth 10,000 million baht. Condo projects will wait for Passed an environmental impact report (EIA) before opening for sale.

In addition, the company has prepared to create a new phenomenon for customers to visit homes, sample rooms, and project master plans through virtual reality technology VR and AR, shortening the project launch and construction time from 12 months to 6 months, which is expected to help shorten the period. The time for launching the project and constructing the house is reduced to 6 months.

Currently, we are experimenting with new marketing methods to shorten the project launch time. By using the AR or Augmented Reality system, which is a technology that combines virtual worlds and VR or Virtual reality systems that have 360-degree virtual reality simulations used in the design of a sample home. To reduce the construction process of real sample homes for customers to come and visit. It will initially be used with the Villa 168 project on an area of 20 rai, which is a single house project of size 50-60 square wah with 100 units priced at 12-15 million baht.

In the 4th quarter of this year The company plans to launch 3 new projects worth 2,000 baht. Million baht are 2 detached house projects in the price range of 5-7 million baht and price 10 million baht or more. The other project is a condo. In addition, between October 26 - November 1, the company will hold the biggest sales event of the year 'LPN Moredinary Home Expo' by bringing ready-to-move-in house, townhome, and condo projects into promotions. Currently, the company has ready-to-move-in stock that is more than 3 years old, 14 projects worth 2,500 million baht, 5 ready-to-move-in projects no more than 3 years old, worth 5,000 million baht, and 10,000 million baht projects under construction.

At the same time, the company has created awareness and created a new experience of the L.P.N. brand (LPN) in order to expand the new customer base. By delivering 'livability' to every customer. Recently, a new Corporate Campaign communication was organized under the name #Confess that you're stuck at home. To convey the happiness of living with quality LPNs and a good quality of life. Along with the launch of 3 new commercials, which will be released for the first time on October 11th, to convey the lifestyle of living in LPN's residential projects, including single-detached houses, townhomes, and condos.

“From researching customer groups towards the Lumpini product brand, it was found that Most of them know the Lumpini condo brand well. But it will be seen that the Lumpini brand has an age. Not suitable for the new generation, Gen Y, while residential customers don't dare tell friends or acquaintances that they live in Lumpini Condo. Because I feel that the brand is not modern. Even if you like the service and environment within the project, this is the reason for adjusting the new brand image. Using a budget of 20 million baht to communicate a new Corporate Campaign under the name #Confess that you're stuck at home. Both marketing and advertising to more target customer groups Especially the Gen Y customer group.”

Source:https://www.bangkokbiznews.com/property/1093141

Date 11/10/2023