"Sansiri" moves forward with a major transformation into its 40th year, embracing the New Business Landscape, accelerating growth, appointing 2 executives "Sriampai Rattanayun" and "Phumaphak Chulmaneechote" to strengthen the organization.

Mr. Apichart Chutrakul, Chief Executive Officer of Sansiri Public Company Limited, has set a business strategy. Aiming at organizational transformation Bringing in the new generation to strengthen the management force Create growth into the new decade Recently, the Executive Board of Sansiri Public Company Limited has resolved to approve a new organizational structure.

Effective from November 1, 2023 onwards, the structure is divided into 4 main lines of work:

• Project development division Driven by Mr. Uthai Uthaisangsuk (former line of work) oversees the development of high-rise and low-rise projects, quality control. Customer Relations Unit and asset management

• Legal field Responsible by Mr. Nopporn Bunthanom (former line of work) in charge of the legal department.

Government relations and land selection

• Marketing line Supervised by Miss Sriampai Rattanayoon (newly appointed) responsible for marketing various brand campaigns. Corporate image and public relations communications

• Strategy division Responsible by Mr. Phumipak Chulmaneechote (newly appointed) overseeing the finance, accounting, sales management, and human resources departments. and technology and information

“This new structure It is another important mission. To focus on driving the organization to embrace the New Business Landscape in the future, as well as empowering executives in every line of work to be flexible, in line with Sansiri's DNA, namely Speed to Market, having sharp decision-making. Based on information and reasons that have been carefully considered. Listen to the voices of Stakeholders following the vision towards becoming a real estate development company. Thailand's leading Offering a complete range of living products and services that everyone can access. and create sustainable benefits for all stakeholders.”

The new structure above consists of 2 existing lines of work and 2 new lines of work, which has appointed 2 executives, led by "Miss Sriampai Rattanayun" as Chief Marketing Officer and "Mr. Phumipak Chul Maneechote" holds the position of Chief Strategy Officer.

For Miss Sriampai Rattanayoon who has been appointed as Chief Executive Officer of the Marketing Division. Have worked with Sansiri for more than 20 years and are an experienced executive. Has been assigned to oversee the work of both Sansiri and Plus Property Company Limited (a subsidiary of Sansiri that takes care of after-sales services).

such as business development department Land Selection Division Including marketing both high-rise and horizontal projects. Has expertise in marketing strategies Is the person behind the success of Sansiri Luxury Collection or the leader in the super-luxury real estate market that has received confidence and acceptance from customers in terms of both brands. Project quality Including understanding the lifestyle of living This is reflected in the success of the 98 Wireless project, which made history by holding the highest average selling price per square meter in the country. with an average resale price per square meter of 1 million baht and the latest with "BuGaan" single-family homes, a luxury brand for the new generation. successful in life and looking for valuable life experiences (Life Asset Value)

Sriampai is one of the female executives praised by the Management Team as representing a new era of executives. Don't be afraid of working hard. Always go out and inspect the construction site yourself. Being assigned to take care of this marketing line This is another important and challenging chapter that will play a role in corporate marketing management. and various brand campaigns To continue to reinforce our leadership as the number one brand in the real estate industry to be stronger and more differentiated from competitors. as well as being a Top-of-Mind Brand that stands number one in the hearts of consumers. Including commitment to forward product development in every segment. and continue the concept of You Are Made for Life, where we believe that your life is our inspiration. To continue delivering excellent experiences to all customers.

After graduating from Assumption University Finance and banking Sriampai has joined a leading consulting company. By taking care of a group of world-class financial institutions In addition, we work with real estate consulting companies. Oversee research on the Thai and Asian real estate markets.

while another executive was appointed according to this new structure. is Mr. Phumipak Chulmaneechote, Chief Strategy Officer Being an important player in the real estate development business and has worked with Sansiri for more than 18 years and is also behind its success and strategic growth. continuously pushing Sansiri to be accepted by both domestic and international customers

Participate in planning the Sansiri HR Transformation strategy. As a result, Sansiri was voted the number 1 real estate brand that the new generation most wants to work with. Including crossing over to take the position of managing director of Plus Property Company Limited, laying down property management strategies for Plus Property. And this is an important strength of Sansiri that sets it apart from other operators.

Mr. Phumiphak Has been responsible for various work lines There are many varieties in Sansiri. Covers administrative work As well as being one of the executives who have the most understanding of the work in each section, such as the high-rise project development department. Taking care of sales work for foreign customers This has made Sansiri successful in generating record sales with foreign customers. And before taking up the current position, he also took charge of the technology and information department as well.

With expertise in business together with strategic planning that is in line with the direction of the organization As a result, we have earned the trust of the Executive Committee and the Chief Executive Officer. To be continuously responsible for important projects until being appointed to oversee a new line of work and is an important strategy in driving the company's business goals for sustainable growth. Moving forward as an organization into 40 years with the New Business Landscape.

Phumiphak graduated with a master's degree. in Business Administration - Business Finance from the University of Miami, Florida, USA and a bachelor's degree from Chulalongkorn University. in Bachelor of Business Administration - Finance and Banking

Following the Business Direction announcement at the beginning of the year, Sansiri remains committed to business development and continues to grow strongly. Along with giving importance to society and caring for the environment. The sales target is set at 55,000 million baht. The total income target is 40,000 million baht, setting the highest goal in history since the company was founded.

Most recently, for the first 10 months of the year, Sansiri still produced results as planned. Able to generate sales of 40,000 million baht (accounting for 73% of the full year target) and ready to move forward. build confidence and stimulate the market in the last quarter With plans to launch another 22 new projects with a total value of 36,000 million baht.

Source:https://www.bangkokbiznews.com/property/1096543

Date 1/11/2023