Because the leader's mission must be to push forward tirelessly.

Year 2023, Sansiri Camp, one of the leading real estate companies in Thailand. It is ripe and ready to make new history in terms of sales. and the best performance in the 39 years of the organization's founding The goal is to achieve sustainable growth in the long term.

The last curve of 2023 saw Sansiri. Pick up strategic management tools With a major transformation The goal is to create at least 3 new stories: 1. Major restructuring 2. Appoint new generation executives and 3. To create growth into the new decade.

Of course, under the Sansiri model This transformation operation Expect to lead the organization into a new decade of accelerating growth. In line with the New Business Landscape trend that changes face to face. Since the Covid situation onwards

Q4 additional investment of 36 billion

By "Apichart Chutrakul", Chief Executive Officer of Sansiri Public Company Limited, revealed that this new restructuring It is another important mission. To focus on driving the organization to accept the New Business Landscape in the future

As well as empowering executives in every line of work to be agile, in line with Sansiri's DNA, which is Speed to Market, having sharp decision making. Based on information and reasons that have been carefully considered. Listen to the stakeholder's voice

According to the vision that aims to be a leading real estate development company in Thailand Offering a complete range of living products and services that everyone can access. and create sustainable benefits for all stakeholders

In this regard, Sansiri remains committed to developing its business and moving forward with strong growth. Along with giving importance to society and environmental care Set a sales target of 55,000 million baht and a revenue target of 40,000 million baht. This is the highest goal in history since the company was founded.

The latest 10-month period (January-October 2023) has sales of 40,000 million baht, accounting for 73% of the full year target. Ready to move forward to build confidence and stimulate the market in 4Q23, announcing the launch of another 22 new projects with a total value of 36,000 million baht.

Restructure 2 old 2 new

for major restructuring Happened under the strategy "2 old 2 new"

By the Executive Committee or Sansiri Board It was resolved to approve the new organizational structure, effective from 1 November 2023 onwards, dividing the structure into 4 main lines of work as follows.

The “original 2” structure includes the project development line. Driven by "Uthai Uthai Saengsuk" takes care of the development of high-rise and low-rise projects, quality control. Customer Relations Unit and asset management

with the legal department, responsible by "Nopporn Bunthanom" in charge of the legal department Government relations and land selection

As for the "2 new" structure, it comes from the appointment of two new executives, including the marketing department. Ms. Sriampai Rattanayoon is responsible for marketing various brand campaigns and corporate image. and public relations communications

and strategic division Which will play an important role in driving the company's business goals for sustainable growth. Responsible by "Phumiphak Chulmaneechot" overseeing the finance, accounting, sales management, and human resources departments. and technology and information

Sansiri Model-Promo Luk Mor

“Phumipak Chulmaneechote” Chief Strategy Officer He is an important player in the real estate development business, having worked with Sansiri for at least 18 years, having been responsible for various work lines within Sansiri in a variety of ways. Covers administrative work As well as being one of the executives who have the most understanding of the work in each section.

He is also the person behind its success. and create strategic growth continuously pushing Sansiri to be accepted by both domestic and international customers

Participate in planning the Sansiri HR Transformation strategy. As a result, Sansiri was voted the number 1 real estate brand that the new generation most wants to work with.

Including crossing over to the position of managing director of Plus Property. Set up a property management strategy that is a powerful strength of Sansiri to this day. Before accepting the newly appointed position He was already responsible for taking care of the technology and information department.

Today, I have been trusted by the board and CEO to take care of the new line of work. Is another key person who will lead the organization into the 40th anniversary of its founding, dealing with the New Business Landscape and reaching Sansiri's business goals of growing rapidly. Sustainable

Catwalk 40 years - sustainable growth

For "Miss Sriumpai Rattanayoon" who has been appointed as Chief Executive Officer of the Marketing Division. Profile: Worked with Sansiri for more than 20 years, is an experienced executive. Both Sansiri and Plus Property Company Limited, which is a subsidiary company that takes care of after-sales services.

Has expertise in marketing strategies It is behind the success of Sansiri Luxury Collection, the trusted leader in the super-luxury real estate market. and acceptance from customers in terms of both brands Project quality Including understanding the lifestyle of living

This is reflected in the success of the 98 Wireless condominium building, which has made history by holding the highest average selling price per square meter in the country. with an average resale price per square meter of 1 million baht

The latest with single-detached houses "BuGaan", a luxury brand for the new generation. successful in life and looking for valuable life experiences (life asset value)

Sriampai is one of the female executives praised by the Management Team as representing a new era of executives. Don't be afraid of working hard. Always go out and inspect the construction site yourself.

Source:https://www.prachachat.net/property/news-1429533

No. 6/11/2023