Take the pulse of 4Q23 condominium market after the Covid situation. Amidst the atmosphere of war between the two corners of the world, Russia-Ukraine. with Israel-Hamas

Even though the future picture is full of unknown factors, businesses still need to invest in order to breathe life into the organization. It gives a picture of the movement of continuously launching new projects.

The focal point of the condominium market has at least two overlapping images: new investment to add new supply to the depleting stock. and results automatically Adding new supply is replenishing the backlog. (Sales awaiting transfer) to add steel fiber to the reliability of the business growth plan.

New round of investment, new project amidst the surrounding economic crisis. Therefore, it is not a game of one's hand, only girls get girls. But it is a game for those who are ready in every aspect. both thick capital and long lines Equipped with a professional team Occupy a location with high potential. Importantly, it must have the ability to stand for a long enough period if sales do not come as scheduled.

On the side of consumers with purchasing power It looks like it's an opportunity to shop for a new condominium as well. Because of the mechanism of competition during the economic crisis There are often good things competing with each other.

AP raids two condominiums worth 7,300 million

Fireworks for the competition in November 2023 by "Miss Kamontip Bamrungchat Udom” Deputy Managing Director Condominium Business Line, AP Thailand Public Company Limited or AP, said that AP is committed to conducting business under the promise of delivering "a good life that you can choose for yourself."

“Today's overall condominium market is believed to have passed its lowest point. There are positive signs that are gradually improving, as reflected in the rate of new condominium launches. Sales and transfers continue to occur in the industry in the first 10 months of this year. The condominium business group has pre-sale net sales of 10,713 million baht, growing up to 180% compared to full-year sales of 2020 in the COVID era and growing 15.8% compared to the same period of 2022.”

For 2023, AP Condominium Business Group sets a net sales target of 13,000 million baht, which is confident that it will be able to reach the set sales target.

The competitive strategy is presented through 4 main brands: 1.The Address-The Address Prestige-Luxe, price 250,000 baht/sq m. 2.Rhythm-Rhythm Targeting the luxury segment, priced at 1.6-2 hundred thousand/sq m. 3.Life-Life, targeting the high-class segment, priced at 1-16 hundred thousand/sq m. and 4.Aspire-Aspire. Targeting mass segment customers, price 60,000 - 100,000/sq m.

“We have slightly refreshed the Brand Tagline in the Thai version for all 4 brands. To make a clearer difference Ready to create a campaign to communicate with the target group under the concept of starting the life you want to use AP Condo. Today's insights are good for customers to choose. There is a comparison to find the condo that is most suitable for your life. We therefore present the design of the living space within the condominium. that completes living space in the form of luxury and mass lifestyle segments.”

AP is preparing to launch 2 new projects with a total value of 7,300 million baht, including Aspire Vibha-Victory, a 29-storey high-rise condominium with 593 units on land of 2-2-70.7 rai, project value of 2,300 million baht, preparing to open VIP. DAY 11-12 November this year after finding the location “Din Daeng - Ratchaprarop - Victory Monument - Vibhavadi” has not had a new supply launched for 5 years, average price 1.15-1.55 hundred thousand/sq m or starting at 2.79 million baht.

Therefore, Aspire Vibha-Victory Therefore, there is a gap in the market with 18 condominium designs in 2 versions, including the All New Simplex version, 26-60 sq m., starting at 98,000 baht/sq m. With the All New Vertiplex version 26-46 sq m, starting at 1 hundred thousand/sq m or starting at 3.9 million baht.

Another project, Rhythm Charoen Nakhon Iconic Condominium, a joint venture with Mitsubishi Estate, 29 floors tall, 577 units on 4 rai of land, project value 5,000 million baht, preparing to open the first sample room viewing on 25-26 November this year. For sale opposite ICONSIAM, 100 meters from the Gold Line, Charoen Nakhon area. Developed under the concept of Bluechip Design Residence, price 159 hundred thousand baht/sq m.

Supalai Ruk Srinakarin low 3 million

Another market leader in affordable condominiums, Tritecha Tangmatitham, Managing Director of Supalai Public Company Limited, revealed that in 2023 Supalai will open 3 condominium projects in the Economy segment, with the last project of the year planning to organize an event. Pre-sale this November 18-19, Supalai Sense Srinakarin brand at the sales office, Seacon Square Srinakarin, 3rd floor, Lotus zone, penetrating the mainstream market (Mass Market) which is estimated that Demand for purchasing condominiums not exceeding 3 million baht is likely to continue to improve.

By Supalai Sense Srinakarin, located on Srinakarin Road. In a location along the Yellow Line which is an important turning point. that connects travel into the city more easily, reducing traffic congestion problems Surrounded by many amenities such as Seacon Square Srinakarin, Paradise Park, Srinakarin Train Market, near Suan Luang Rama 9, near educational institutions and leading hospitals. Responding to the needs of the new generation - the older generation Both buying for own use and buying for investment. Supalai guarantees the structure for up to 10 years and the fixtures for 3 years.

Project details Designed as a low-rise condominium on over 3 rai of land, project value 1,000 million baht, with 3 buildings, divided into Building A, 7 floors high, Buildings B and C, 8 floors high, totaling 477 units, 1-2 bedroom apartments, usable area 25-53. sq m. Price starts at 1.42 million baht with a limited number of highlights: 7 special units, Pool Access Room, size 34-39 sq m, starting at 2.53 million baht. The highlight is the living room and bedroom connected to the swimming pool.

“Concept design How great would it be if we could live life on weekdays? Make it like a vacation or how to stay at home But you get the feeling of relaxing every day. Supalai Sense Srinakarin has designed a living theme. Stay+Vacation is a Sense of Staycation, answering my lifestyle, allowing room owners to experience the feeling of living. and relaxation all in one place.”

Pruksa replenishes supply in Charan area

Starting a battle to compete for customers by organizing a collision event on November 18-19, "Phakarin Tattiphong" Managing Director Condominium business group, Pruksa Real Estate Public Company Limited, said it is preparing to launch a pre-sale of a new condominium, brand "Chapter One Spark Charan", starting price 1.69 million baht.

Designed under the concept of "Cherd Charan, bright life with chic design", close to MRT Bang Phlat, only 150 meters, river view suite with a large and diverse common area. Complete comfort Complete your life with Pruksa's "Stay Well, Be Happy" model. The highlight of the design is the rooftop, which comes with a 50 meter long swimming pool and a central garden that offers both river views. and views of the city as far as the eye can see With almost 3 rai of green space

Travel highlights The project is near MRT Bang Phlat Station, 3 stations from Tao Poon-Interchange Station, 4 stations from Bang Sue Grand Station and only 6 stations from Chatuchak Park Interchange Station. It is near the Si Rat Expressway entrance and exit point, community areas, markets, hospitals, schools, department stores. and many government offices The environmental impact report or EIA has been approved.

Pruksa has a promotion for booking 990 baht, installments starting at 1,999 baht/month, free complete set of furniture. and a maximum discount of 7 hundred thousand baht

Housing expo sales reach 4 billion

For the 44th House and Condo Expo which just ended in early November. It was a satisfactory success. "Dr. Thappep Phakkranok," Chairman of the Organizing Committee of the 44th Home and Condo Expo, stated that the event was held between 2-5 November 2023 at the Sirikit National Convention Center. t Under the concept of "Property Solutions - Complete with everything in one work"

Throughout the 4 days of the event, the response was better than expected. In summary, the total trading value at the event was 4,000 million baht, growing more than the previous time. It is expected that after the event the sales will increase 2 times.

Statistics on housing types that were reserved at the event are as follows: detached houses 39.41%, condos 27.70%, townhouses 11.40%, home offices 11.26%, semi-detached houses 6.56%, and other types of real estate 3.68%, while loans and Refinance your home There were applicants for the service with a total amount of 20,000 million baht, with the majority of visitors being Gen Y, aged 21-30 years, followed by those aged 31-40 years.

Interestingly, this event saw an increase in Gen Z people born between 1997 and 2012 attending the event, reinforcing that Gen Z is growing to become the main group of real estate buyers, replacing Gen X in near future Because some groups are starting to be old enough to buy their own homes. From today's new careers and income generating channels

The next timetable The 45th House and Condo Expo will be held on March 21-24, 2024 at Hall 5, LG Floor, Queen Sirikit National Convention Center, with "Phumiphat Promma", Deputy Secretary-General of the Thai Condominium Association. Chairman of the organizing committee

Source:https://www.prachachat.net/property/news-1434560

at 13/11/2023