Think of Living reveals data from its website that in October, people interested in visiting residential projects increased by 5%. People searched for condos more than houses. The price range of 1-3 million is the most desired, hot location, BTS On Nut, recently preparing to hold the event "Living Expo 2023" between 23-26 Nov., Fashion Hall, 1st floor, Siam Paragon.

Mr. Witthaya Apirakwiriya General Manager, Think of Living and DD Property (Business Developer) said that this year consumers still have to face challenges all around. Whether the economic situation has not yet fully recovered Household debt situation is at a high level Including interest rates that have continued to increase. This directly affects purchasing power and confidence in spending.

At the same time, most consumers still have a desire to buy housing, which is a factor of 4, with support from measures to reduce ownership transfer and mortgage fees from the government. which will end at the end of 2023. This is a good opportunity for buyers who are financially ready to choose to own a home at this time.

Information from the Think of Living website found that during October 2023, which is the beginning of the last quarter of the year. The number of people interested in viewing housing project information on the website increased 5% from the same period last year. In line with the DDproperty website, it was found that website visitors in October 2023 increased 9% from the previous month and increased 4% from the same period last year.

It reflects the demand from home buyers that still exists and has increased interestingly in the 4th quarter. This time the Living Expo 2023, an exhibition of houses and condominiums near the BTS. Therefore, it is like a bridge that connects the demand of home seekers to meet the products of real estate project developers. Provide opportunities for entrepreneurs to release outstanding stock along with presenting new projects. To attract purchasing power from consumers and create sales to achieve the business goals set

If we consider the data of visitors to the DDproperty website by property type, it is found that condos are the most popular. The number of visitors increased by 17% from the previous month, while low-rise residences such as detached houses and townhouses increased by the same 6%. In addition, condos are also real estate. The only category to see a 10% increase in visitors from the previous year. Reflecting the trend of demand for affordable housing. Including living space may no longer be the first choice of home seekers like during the COVID-19 outbreak.

As for the price level of housing with the most visitors in October 2023, it is 1-3 million baht, accounting for 32% of the total price level. This reflects the real demand for homes among buyers for living (Real Demand). At the same time, the price level of more than 10 million baht is considered to be the residence with the largest increase in views compared to the previous year. Grew up to 18%, reflecting the demand of high-end consumers with high purchasing power. Be financially ready and is not affected by the current economic conditions.

Meanwhile, condominiums along the electric train lines continue to be popular. Especially locations near the city and the city center. Bangkok's central business district Consumers still attach importance to choosing a location that is easily accessible by electric train. Especially on routes that are already open for service. which is flexible and meets the needs of urban lifestyles The top 5 BTS stations with the most people searching for homes in October 2023 are No. 1 BTS On Nut, followed by No. 2 MRT Rama 9, No. 3 BTS Thonglor, No. 4 BTS Phrom Phong and No. 5 BTS Ekkamai.

“Another special feature of this event that should not be missed is the Best Deal Guarantee campaign, the best value for money that Think of Living and DDproperty have teamed up with leading Thai real estate developers to select homes with the lowest prices. Special up to 20 projects from a total of 52 projects, guaranteed the best prices only at this event. And this is the first time that we dare to guarantee special room prices with projects participating in the campaign. So that everyone can own a home at the most cost-effective price. Answering the needs of both residential buyers and investors. By offering a maximum discount of 400,000-30 million baht," Mr. Witthaya said.

We are also happy to adjust the price. If consumers find a better price offer in the Online Official channel or Sale Gallery of the said project. Between 1-26 Nov. to guarantee that the Best Deal Guarantee campaign will deliver the best priced housing. And it is a golden opportunity that is worthwhile for buyers. It is expected that Living Expo 2023 will be another cog that helps drive the growth of the real estate market. and stimulate trading during the final period of 2023 to become active again. The goal is to have 50% more people interested in attending the event than the previous time.

Source:https://www.bangkokbiznews.com/property/1099378

at 18/11/2023