AP Thailand shows new high in sales of over 50 billion after launch 2013. Planned horizontal and high-rise projects meet the needs of every segment. Distributed in every location in the city center Metropolitan areas and major cities ready to sweep 11 National and regional awards

Mr. Wittakarn Chantawimon, Deputy Managing Director Corporate Strategy and Creative Division, AP Thailand, said about the performance in 2023 that the company's latest Able to break the record and create a new record again with net sales (Net Presales) of up to 50,500 million baht (as of 18 Dec. '23), especially the success of the aggressive launch of new projects throughout the year.

It is also the launch of new projects with the highest number and value in the industry, totaling 56 new projects with a total value of more than 76,000 million baht, covering Bangkok, surrounding areas and major cities. completely and according to plan Including every project receiving confidence from customers and giving good response in every location.

Key Factor that resulted in this year the company There is a strong and continuous growth rate in sales, consisting of 1. Low-rise projects in the product group of detached houses, semi-detached houses, and townhomes that are still an important driving force in generating sales. From the development of new product formats to support every insight of urban families. Especially the strength in designing space functions that stand out from the market. The whole function space is large. The usable space within the home is more adaptable. Innovative common areas for a good quality of life in sustainable living. Increase options for customers, especially price packages compared to competitors in the same location.

2. Condominium project Guaranteed to be the number one condo brand for city people. From the very good response from the opening of new condominiums, such as RHYTHM Charoen Nakhon Iconic, which received an irresistible response from customers, it opened for 2 days and raked in over 4,000 million baht in sales, closing sales up to 80%. From the entire project including LIFE Phahon-Lat Phrao that can make sales exceed 55%

In addition to success in net presales, AP Thailand also ended the year with a total of 11 prestigious awards at the national, regional and international levels, reinforcing excellence in every dimension. Both success in management Broad vision Readiness to deal with changing situations Development of innovative products and services and aims to drive the Thai organization, economy, and society towards delivering a sustainable 'good life that you can choose for yourself' such as the CEO of the Year 2023 award for the most valuable organizational leader. The only one in the field of real estate development business The prestigious Hall of Fame award for being a brand that consumers trust for a long time.

Thailand's Most Admired Brand Award, the number 1 real estate brand that Thai people trust. Thailand's Most Admired Company Award, the number 1 real estate company that is most trustworthy. Asia Regional Excellence Award: Thailand's Digital Experience of the Year

given to AP NIGHT TO MEET YOU, service innovation in the digital world The first and only one to talk live about all real estate matters late at night. Chat directly with the real AP team, not bots, including the Product of the Year Awards for two years in a row, reinforcing the success of being a leader in the single-family home business. A house that understands life and meets your needs One of the minds of consumers, etc.

Source:https://www.bangkokbiznews.com/property/1104811

at 21/12/2023