The matter of creating 'brand' is not just the value of the money paid. If unable to pull 'Brand value' can come out ... what you want to create will collapse. Equal to the money paid will disappear in the blink of an eye as well.

And what is the 'brand value' !!! The answer today is Sustainability. If going back Before hearing the trend of 'Sustainability' may still be a word that we are not familiar with. But nowadays, this word is used more often By bringing sustainability concepts to develop the brand to grow sustainably or lead to Sustainable Brand

In the beginning, bringing the World Conservation Activity as a driving force See it as just a small step starting To sustainability, but if it can be Sustainable Brand ... not only

We have to look at the creation of 'brand' in parallel with 'sustainability', understanding and designing business in accordance with the green model in that business. By paying attention to details in every process In every dimension that is not just environmental dimensions But complete according to the lasting development dimension (SD-Sustainable Development)

In the 3 -dimensional ESG that attaches importance to effective business operations (Proficiency) and G-Governance, along with the care of people and society (S-Social) and the world (E-ENVIRONMENTAM) for a balanced brand, sustainable and can be applied to the business to cover in All of the relevant aspects

Like 'Total Green Real Estate Development - Services' Green model in real estate development business Important help in creating 'Brand value' with the 'Strategic Green Re' strategy is the main strategy for driving all processes to Sustainable Brand in order to cultivate different identity (Green Mindset).

Such as designing houses to be environmentally friendly By choosing natural materials Or the design of the building to create light and shadows by architecture, the use of Solar Rooftop installed on the roof of the house or building, including the installation of the Solar Cell lamp to reduce energy consumption, increasing the green area more than the specified standards, Maintain the original tree to create shade, memory in the atmosphere, a new house, etc.

By the said green model Is a shaking force for efficiency in the work process And help create a brand identity to be sustainable It also affects the credibility to the target customers. And create opportunities to expand the customer base that loves the environment as well

On the brittleness of the brand Can be stronger Depends on the spirit of that business developer To see sustainability as a social goal For a livable world The brand will be sustainable. Must not be trapped, just the word Green, but acted in every dimension Focusing on creating clear values on the differences that benefit the target customers sincerely. To be a brand that dominates the hearts of people of all ages Regardless of what happened How will the marketing environment change? Green Branding will remain in the minds of people forever.

Source: https: //www.bangkokbiznews.com/blogs/property/1108834

At 17/1/2024