Origin Property Major restructuring of the condominium business group. Including condominium-park Luxury-Origin Nationwide to the brand "Origin Vertical" plans to open 14 new condominium projects with a total value of 20,000 million baht, invading 3 main segments, covering the Gen Y, Gen Z markets, Phuket tourist city. Target sales of 36,000 million

February 14, 2024, Mr. Kriangkrai Kribangga, Chief Executive Officer of Origin Vertical Corporation Company Limited, a subsidiary of Origin Property Public Company Limited or ORI, a full-service real estate business developer. Mentioning the results of the condominium business group, at the end of 2023 there were 117 cumulative projects, 56,977 units, with a total value of more than 189,437 million baht, gradually being delivered continuously.

Most recently, sales in 2023 amounted to 34,704 million baht, growing 16% from 2023. For 2024, the sales target is 36,000 million baht. The total ownership transfer target for both JV and Non-JV projects is 18,000 million baht.

At present, the condo business group It is considered to be the first and main group of the Origin Group. There is continuous expansion. Covering every market segment under 3 main companies: 1. Origin Condominium Company Limited, a developer of condominiums in Bangkok and surrounding areas. 2. Origin Nationwide Company Limited, a developer of condominiums in other provinces. 3. Park Luxury Company Limited, developer of luxury condominiums.

New story this year There has been a restructuring and integration of 3 subsidiaries, namely Origin Vertical Corporation Co., Ltd. or Origin Vertical, in order to raise the level of management of design, construction and various innovations to meet diverse needs. Create maximum satisfaction for customers and to make it easier for consumers to communicate and remember Any new projects that will be developed from now on will be developed under Origin Vertical only.

Mr. Siriphong Srisawangwong, Co-Chief Executive Officer of Origin Vertical, said that Origin Vertical will drive under the concept of "Creative Living for All-Create life, think for you", aiming to develop condominiums that take into account every dimension of living. Live life such as convenience, safety, life balance, relaxation, new generation lifestyle.

“We previously had many functions that consumers liked, such as smart closets. A smart kitchen with a 4.2 meter high ceiling. When combined with the structure, we are confident that we will be able to develop and deliver Creative Living for All, raising the quality of life of consumers even better,” Mr. Siriphong said.

Mr. Abhisit Sunthornchukiat Co-Chief Executive Officer of Origin Vertical said that this year's strategy focuses on 3 things: 1.Insight: Seriously research and analyze customer insights in various areas such as location, lifestyle, lifestyle, and investment. To design products and services to meet the needs of specific customer groups in that location

2.Initiative brings Insight to further develop Initiate new functions and new products creatively Responding to every dimension of life Reinforces its status as a leader in the condominium market. 3.Implementation brings new technology and innovation to help raise the quality standards of the project. as well as various services linked to people's quality of life

Piloted in the first half of the year, 5 projects with a total value of 9,680 million baht in Bangkok and surrounding areas, 3 projects: 1. Origin Place Chaengwattana 2. Origin Place Taopoon Interchange 3. The Origin Setthabut Station It is a pet-friendly condominium or Pet Lover Condo and there are 2 projects in Phuket: 1. So Origin Bangtao Beach 2. Origin Place Center Phuket.

Mr. Prasertkul Charoenthaweemongkol, Chief Construction Officer of Origin Vertical, said that this year's quality and service strategy Giving importance to 4 areas: 1. People Development: Developing personnel in terms of quality and full service, both Upskill and Reskill, such as training activities to exchange knowledge. Together with real estate partners

2.Product Design: Design quality products with a team of professional designers. 3.Product Quality: Purchase quality raw materials. Raise the level of construction quality certification or Quality Assurance through the Origin QA application, which is a Construction Tech App that provides teams of all parties involved in construction work. You can report and view the status of each apartment in the project in real-time, dividing the status of each room according to the neatness and quality of the construction work. So that those involved can make appropriate changes.

4.Service Excellence covers after-sales service. including taking care of customer rooms and take care of the lives of customers through various partners both within the network and outside To deliver maximum satisfaction to customers

Mr. Krit Techasamma, Chief Marketing Officer of Origin Vertical, said that this year the emphasis is on penetrating through 4 main brands: 1. Origin Place, a condominium brand combining Classic and contemporary decoration combined. 2. The Origin comes with many functions. To start a new life At an affordable price 3. So Origin (So Origin), boutique style and 4. Park Origin (Park Origin), luxury condominium, ready to move in. Location in the important business district of Bangkok

In addition, the company emphasizes sustainability, such as installing solar panels in the new sales gallery project and preparing EV charger points. Choose environmentally friendly materials. It is expected that all 4 brands will reach the market of both Gen Z and Gen Y customers who buy for long-term investment. as well as foreign customers

Most recently, the company is preparing to organize activities to stimulate sales during the first quarter of 2024 with the Happiness Caravan campaign to release stock of ready-to-move-in condominiums, such as 0% interest for 1 year, 7 free items, room decoration up to 2 hundred thousand baht from Wyde Interior, electrical appliances, expenses. Transfer date, common fee for 1 year, initial fund fee, extended room warranty for another year, cleaning for 1 year. In addition, there is a top up discount of up to 100,000 baht, only for project buyers on Tuesdays and Sundays. Conditions when booking and transferring ownership within 31 March 2024.

In addition, Origin Property Public Company Limited The business structure is as follows: 1.Residential business Developed a total of 159 houses and condominium projects (as of the end of 4Q23), such as Park Origin Brands, So Origin, Origin Plug and Play, Knightsbridge, Notting Hill. Village, Origin Place), The Origin, Kensington, Hampton, Origin Play, Brixton and Britannia brand low-rise houses, with a total value of 243,209 million baht.

Source:https://www.prachachat.net/property/news-1501952

at 15/2/2024