Open the formula "Sansiri" to the Thai property brand "Uthai Uthai Sangsuk", looking at the positive factors. Reflecting methods How to manage the organization to grow and leap?

The announcement of the previous year (2022) of the large real estate company created a remarkable profit that is outstanding and leaping. Must give to Sansiri Public Company Limited or (SIRI), the first level of the industry in the industry with sales 50,000 million baht to grow 49%

Compared to the previous year and making a 38 -year -old net profit of 4,280 million baht or 112% from a total revenue of 34,983 million baht, and announced that this year (2023) will create continuous operations. Launching 52 new residential projects worth 75,000 million baht, reflecting the top brand In the real estate market with consumers popularity, including all -round support factors

Positive factor trend

For the growth of the real estate business, Mr. Uthai Uthai Saengsuk, President of the Operations Line, Sansiri PLC, gave a special interview. "Economic base" that has seen Trends, 3 positive factors that are

1. The demand is rapidly increasing. From customers during the orbit

2. The economy must be positive and

3. Tourism will return to create a need for the condominium, resulting in Sansiri, a condominium investment plan to support foreign markets. Especially China, sales target of 12,000 million baht in Bangkok and important tourist cities

  While the arrival of the cow Variables make people look at the house horizontally, especially the detached house. Of Sansiri Due to the answer Target customer group Sparking for land developed in the zone Sansiri has never developed. And insert a project to fulfill the customer group In this year, Sansiri is confident that it will be strong, sustainable growth with the organization's driving strategy, including the expansion of business to support the recovery of the residential industry.

By planning 52 new projects, a total value of up to 75,000 million baht, which will be considered a new collection of new value projects. Growing up from 74% from the previous year and grows up from the occasion of 1,000% or 10 times, covering every product at the price. And covering every location Penetrating the reality demand, especially the horizontal Plan to launch 30 new projects worth 50,700 million baht.

Before being 52 projects of 7.5 billion

Mr Uthai expanded his back during Sansiri has been through the cow for 3 years, found that since the middle of the year or the second quarter of 2022, the needs of the customer began to come back by a horizontal house. If going back to 3 years, during that time, selling a detached house about 11,000 million baht. Next year, Saen Siri grew up to 14,000 million baht. Year 2021, sold about 17,000-18,000 million baht in 2022. Sales are 22,000 million baht.

Until this year Confidence in the economy because In the past, there was The demand for customers is higher for the cause. Detached house during the cow, selling well because of social media measures instead of going home. Some people can continue walking.

Mr Uthai gave an answer that Sansiri grew up that Because part of Sansiri's house Began to have customers back with Start having land The project is launched.

The "Pent Up Demand" or the demand for a rapidly increasing purchase Which is a continuous result of consumers reduce spending in the previous period Therefore, Sansiri's detached houses are selling well but above all. The important confidence of the customer is Quality products

Important issues that Sansiri grow up in a leap, indicating that customers are not confident in small developers because they can see that almost every great developer has previously been discussed. 5 years ago, a large developer covered the market 50-60% today. Believe That comes 70-80%

It was found that in the last 1-2 years, every major camp In the stock market All growing up, even in the observation point that Mr. Uthai found that the big one had to eat cake or market share of anyone because of the same cake.

This is what is happening at 10, the largest real estate market by the total market value. It is around 600 billion baht. The large area is approximately 400 billion baht, over 70-80%. This is what is currently seen.

How to think to a goal

Asked why Sansiri expanded the project so much, because the first story, Sansiri saw a trend of detached houses growing steadily, the two Sansiri has done quite a lot of research before buying land. Previously There are projects of detached houses and condos distributed in Bangkok. And at the beginning of last year There are approximately 80-90 projects. By looking at the position, which zone has no project. But there is still a demand for last year Start buying land Over 10 billion baht

"We see that it has a single house, can still be expanded. Suppose this has a economy, but can make Burasiri. I made Siri Place, for example, Krungthep Kree, the first project, opened the first project, Setthasiri 1 opened Setthasiri 2, starting to sell out. We opened Narasiri in the past 76 units. And boots too It began to see the market in that area. Can support other products Of Sansiri does not need to be the same mackerel. "

The development of more expanding products in the same zone By considering the research information that is inserted into the potential location, so Krungthep Kreetha Therefore there are Narasiri Setthasiri Burasiri Burk and the future. New brands will occur. Which the example that is seen is the only zone that occurs In the eastern zone of Bangkok, which will develop such a successful model in every location, which 7 areas that buy more than 100 rai

By bringing the land to the alley, divided into A-B-C projects, which in these locations have already seen that customers have many forms of this issue, so it is one part that makes Sansiri There are more project extensions. Aside from the Eastern Zone, Krungthep Kreetha While watching the land around Bang Na-Trat Including development with etc.

In addition, it is believed that the economy should continue to be affected by high fine interest. But the interest raised 1 salung or 25 satang, moved up to another 50 satang and 1 salung up to 75 satang. It was in the vision. Used to sell 10 million baht, then do 10 million as before, but the area is smaller or instead of making a house. Price is 10 million. Can do 9.5 million baht.

While the customers install the same or Sansiri Negotiation with financial institutions To help Which Mr Uthai saw that There are many processes that help customers pay the same way, even if interest is increased. Or use the long -term installment method from the 15 -year installment installment to 18 years, but the same installment Have the same money or make a house smaller, the size of 200 square meters can be reduced to 180 square meters because the construction cost is higher. Can be adjusted by The function is still the same as the customer wants.

Therefore, these methods make Sansiri. Dare to expand this year, 75,000 million baht. Risk management The company has always considered. In the past year, more than 80 projects currently have 110 The project is expected to push up to 140-50 projects.

However, assessing that the trend of the location that should be watched will be the eastern zone of Bangkok. And the Eastern Special Development Zone or EEC with state infrastructure At the same time, the location in the heart of the city is also the destination of developers because it is the center of all activities and concluded for the new developer that will enter the field. Successful ways to look at the purchasing power Different styles Including having a good cord

Source: https: //www.thansettakij.com/real--asate/558275

Date 9/3/2023