Pruksa joins forces with Google to upskill digital skills in the Samart Skills project for social entrepreneurs from the Accelerate Impact with PRUKSA project, paving the way for the new business world to step into the global competitive arena.

Angkhana Likitjunyakul Executive Vice President Corporate Marketing Group, Pruksa Holding Public Company Limited, said that with Pruksa's determination to create a living that is "well, live well, stay well" along with creating sustainability for society. Therefore, we organized the Accelerate Impact with PRUKSA project for the first time. To support social entrepreneurs to grow on their own.

Make a positive impact on society according to the objectives. which the past project Pruksa has provided funds to support business development. Organize workshops to develop knowledge, give advice and introduce business networks to social entrepreneurs. participating in the project Currently, although the project has ended. But we continue to work together.

"The current business world It is undeniable that digital literacy is essential. Therefore, Pruksa has joined hands with Google Thailand, which is our business partner. Let's come together to strengthen digital skills for social entrepreneurs participating in the Accelerate Impact with PRUKSA project. In the past, we were one of the employer partners interested in hiring trained people from the Samart Skills program and sending employees to attend the training. And foreseeing that this project will provide knowledge that will benefit social entrepreneurs as well."

Saranee Boonritthongchai, Country Marketing Manager, Google Thailand said that Google Thailand sees the importance of developing digital skills for Thai people. This is the origin of the Samart Skills project, which has created a training course. And conduct training by experts from Google to develop useful skills at work. Supporting Thailand's rapidly growing digital economy and society

“Google Thailand is pleased with the success of the Accelerate Impact with PRUKSA project that has enabled social entrepreneurs to grow. We are delighted to be involved with Pruksa in helping this group of entrepreneurs to develop to the next level. This Google grant reaffirms our commitment to giving Thai people the opportunity to develop their skills. digital aspect Reduce disparity in access to resources Unlock equal access to technology under the concept of Leave No Thai Behind. Participants will receive technology knowledge. Digital Marketing IT User Experience Design Data Engineering and Analytics as well as project management which will be very helpful and can be applied in real business,” said Saranee.

Source:https://www.bangkokbiznews.com/property/1072938

Date 12/06/2023