Open 5 megatrends around the world Economic power moves to Asia Climate change, technology, aging society, immigrant population Real estate shakes, accelerates adaptation, Primo Service Solutions catches up with booming real estate related service opportunities

from change Rapid urbanization-climate-social-economic-technological superpowers Making changes in the real estate related service business keep growing

Ms. Jatuporn Wilaikaew, Chief Executive Officer of Primo Service Solutions Public Company Limited or PRI, the leader in modern integrated real estate services, revealed that from the changing situations around the world, there are megatrends that may be related to businesses that related to real estate services in 5 main areas, namely

1. Shifting Economic Power: Global economic growth moves more toward Asia. Thailand is a target country for both investment and tourism of economic superpowers. The market for buying-selling-renting real estate continues to grow.

2. Climate Change is a major problem of the world leading to an increase in the use of clean energy around the world. As a result, there is an increase in demand for EV Chargers as well as residential solar cells. The project legal entity may need to contribute to the transition in the original project group.

3. Technological advancement (Technological Breakthrough) Technology has become a part of life. And it plays a greater role in businesses and industries related to life.

4. Social Change: As the world moves into an aging society, the demand for services for the elderly will increase significantly.

and 5. Rapid Urbanization: People migrate to more cities, resulting in the demand for real estate-related services expanding to new areas.

  In 2023, the company has a growth plan under the concept of "Super Living Service" to expand the scope of new service businesses. Both the upstream, midstream and downstream groups in various dimensions, including

1. Adding services in new segments, such as expanding services in certain business groups from general segments to the luxury segment 2. New business launch Focus on businesses that will help fulfill the full range of services. And businesses that are in line with the world's mega-trend direction and 3. Entering the provincial market Plans to send subsidiaries to raid services in all 4 main regions of the country, namely the northern region, the northeastern region at Khon Kaen and Khao Yai provinces, the lower central and southern regions at Hua Hin and Phuket provinces, and the eastern region at Chonburi and Chonburi provinces. Rayong

The main pain points of consumers towards residential services is about dispersion Consumers have to spend a lot of time searching for multiple service providers, some of which have to go outside to queue for service. Primo's vision Therefore, it continues to expand its business through Expanding, Growing, and Connecting to combine all services into a Super Living Service that offers all services in one place.

ready to take care of both project customers retail customers every generation every rhythm of life Become a Happy Maker, the creator of happiness that creates comfort in your home. Save time, which is invaluable to consumers.

Ms. Jatuporn said that the expansion of the company's Super Living Service empire will create both organic growth and inorganic growth through joint ventures with partners.

(Joint Venture) with experts in that business. as well as considering acquisitions (M&A) that are already related to that business to create exponential growth by raising an army of affiliated companies Look for partners who will complete the complete range within this year.

While in the 2nd quarter of 2023, the company will begin to pilot in other provinces outside the EEC area for the first time in Phuket. By gradually sending 8 current subsidiaries to operate the business, namely

1. Primo Management Co., Ltd. and 2. Crown Residence Co., Ltd. provides corporate management services. Take care of the quality of life of both general and luxury customers, such as villa projects in the area. And project development 4. Uno Service Company Limited takes care of cleaning services.

5. United Project Management Co., Ltd. provides project construction management services. 6. UPM Design Studio Co., Ltd. provides both interior and exterior architectural design services for real estate developers. 7. Wide Company Interior Co., Ltd. provides complete interior decoration services.

and 8. Hampton Hotel and Residence Management Co., Ltd. operates asset management (Asset Management) to help manage tenants or guests. Generate income or returns to meet the goals of hotel owners or residences.

"All our businesses both traditional businesses and new businesses that will occur in the future will be involved with consumers since they are single, when they are married, when they have a family When the heirs begin to grow, we will be Happy Makers that provide services to meet the needs of consumers throughout their lives or Lifetime, "said Ms. Jatuporn.

After this, the company still plans to consider expanding new businesses. continually Mainly focusing on businesses related to retail consumers, such as the Wash & Dry business, as well as maintaining growth in all 8 business groups that are currently in service. who manages juristic persons and projects that manage more than 150 sales together, while setting a revenue target for the year 2023 at 1,300 million baht, growing from 2021 to about 173.06% or almost 3 times

Source:https://www.bangkokbiznews.com/property/1049602

Date 25/1/2023