From the 14th Rethinking The Future Awards, Cloud 11 sweeps up 4 major global design awards, emphasizing the concept of 'Empowering Creators' through sustainable design that supports the diversity of society.

Degree Chanyaprasert The Cloud 11 project director said that he was proud to receive this award. It is a great honor for Cloud 11 to be recognized on the global stage by all 4 awards we have received. It affirms and reflects Cloud 11's vision and commitment to be the home of the most complete content creation ecosystem. and respond to the life of creators in the most comprehensive way possible

“We pay attention to every detail of the design that shows care for the building occupants and the surrounding environment. along with enhancing the quality of life of all beings Both the environment, society and surrounding communities are sustainable. This is in line with the concept of ‘For All Well-being’ that MQDC adheres to in business and project development.”

Cloud 11 is the result of a collaboration between two global design firms, consulted by the world-renowned Norwegian design studio Snøhetta. Worked with Thailand's leading architectural design firm A49 (Architect 49 Co., Ltd.). To create Cloud 11 as a space that can truly ‘Empowering Creators’. to give inspiration build knowledge And open up opportunities for further development for Cloud 11 creators.

Therefore, it is in the form of a mixed-use project that combines various types of areas together. Responding to content creation and respond to the lives of creators and the new generation consisting of 24/7 offices and studios cater to creators' working lifestyles. A new concept shopping center supporting the creator's store YOTEL (YOTEL), a famous smart hotel and another brand-new world-class hotel. An educational institute that cultivates content creation personnel. Hall for concerts and e-sports events And every part is linked by the largest sky garden in Bangkok that is open to both creators and the general public.

Recently, it received 4 world-class architectural design awards, including the winner in the Mixed-use Concept category and the Commercial Concept category from the 14th Rethinking The Future Awards. It also received the Platinum Winner in the category of mixed-use real estate development. From the Outstanding Property Award London (OPAL) 2022 stage and the Silver Winner for Architectural Design. Category of commercial buildings from the 16th International Design Award (IDA).

The four awards out of the three awards ceremonies are the global architectural design forums that recognize outstanding design real estate projects. meet the needs of use It also needs to focus on using innovation creatively and sustainably to improve people's quality of life. and create a positive impact on society

What makes Cloud 11 an international design award? In addition to the design that meets the requirements in terms of functionality. is to create and design projects under an innovative approach for sustainability. (Sustainnovation) The building of Cloud 11 is designed to match the existing trees. to conserve long-lived trees It also takes into account the wind direction and air buoyancy. To design the green area of the project to help filter PM 2.5 dust and purify the air for better quality.

In addition, Cloud 11 is also committed to reducing greenhouse gas emissions (Net Zero) by bringing technology to help, such as installing solar panels to convert solar energy into electricity. Including the use of a central utility building system (CUP), a cold water network that will help distribute cold water throughout the project. These innovations not only reduce the impact on the environment. It also allows users to work flexibly 24/7 and reduce costs.

Solving problems and creating benefits for society is another important issue in the design of the Cloud 11 project. Within the project, there are both sky gardens and small gardens (Pocket Park) scattered throughout the project. Including water treatment in the canal next to the project Change it to Canal Walk or walking street along the canal. and allow local shops to trade To help stimulate the economy in the community.

In addition to the goal of being the largest content creator hub in Asia to elevate the Thai entertainment industry to the world level Our projects must benefit society. especially people in nearby communities Therefore, it started from doing research. Find out what creators want. Go to the area to explore what the people in the community still lack. This led to the design of Cloud 11 to truly meet the needs, solve problems, and create benefits for everyone.

“Winning the design award should be a guarantee of the quality of the design in terms of space allocation. functionality Including the use of innovation and technology to manage the environment and enhance the quality of life for all life sustainably. This will definitely help build trust among tenants and our partners,” Degree said.

For the Cloud 11 (Cloud Eleven) project, it aims to be one of the Innovation Clusters of the South Sukhumvit Innovation District developed to support the Creator Economy trend on the concept of "Empowering Creators" as a content hub. Asia's largest creator to promote the potential of content creators As well as elevating the Thai content industry to the world's leading level, the project is located on an area of 27 rai, next to Sukhumvit Road, near BTS Udomsuk Station. Construction began in 2022, with Thai Obayashi, piling and foundation work completed 100%. The building structure is currently under construction. It is expected to open for service in the fourth quarter of 2024 and is a 100% owned and invested project by Magnolia Quality Development Corporation Limited (MQDC).

Source:https://www.bangkokbiznews.com/property/1075500

Date 27/06/2023