Smashing New High! In the second quarter, "Origin" swept home-condo sales of 12 billion, supporting the half-year cumulative sales surpass. 2.4 billion, growing 38%, identifying the bank and other provinces, strong trends Accelerate the expansion of the kingdom, launching new house and condo projects across the country.

Mr. Peerapong Jaroon-ek, Chief Executive Officer of Origin Property Public Company Limited, revealed that during the second quarter of 2023, the company generated sales of more than 12,461 million baht, growing from the same period last year. About 29% passed through, divided into about 77% of sales from condominiums and about 23% of sales from housing estates under Britannia Public Company Limited or BRI, a subsidiary.

Compared to the project status Approximately 43% of sales were from ready to move projects and 57% were from projects that had just launched for sale (New Launch) and were under construction (Ongoing). As a result, in the first half of the year In 2023, the company has sales from housing projects and accumulated condominium projects of approximately 24,465 million baht, a 38% increase from the first half of the previous year and 54% of the annual sales target.

“Although the real estate business situation in the first half of this year is relatively stable Due to the government canceling measures to relax the loan to collateral value ratio or LTV since the end of 2022, Origin Group's overall sales continued to grow steadily. Because we continue to expand our business according to Origin Infinity's plan, expanding the realm of housing projects and affiliated condominiums across the country. enabling us to spread opportunities to new potential locations and penetrate new purchasing power markets continuously,” said Mr. Peerapong.

However, moving forward to penetrate the market in new locations Help generate sales back to the company continuously, for example in the zone on the Thonburi side and the extension of the Green Line. The company can close the sale. Origin Place Petchkasem near Phasi Charoen MRT and Origin Place Phahon 59 Station within the first half of the year, while SO Origin Siriraj and provincial condominium projects such as The Origin Center. Phuket Britannia Maliwan in Khon Kaen was able to generate sales of up to 90% of the completed units.

Mr. Peerapong said that the response was excellent in many areas. arises from the understanding of consumer behavior in every generation Creativity in design that responds to practical use This makes it possible to develop projects with outstanding room layouts. Has flexible functionality And new and unprecedented in many locations, such as the presentation of Duo Space rooms with a ceiling height of 4.2 meters and Pet Condo.

For an overview of the second half of this year tourism sector will remain the main sector to drive the economy If a new government comes in this August as scheduled, it should play an important role in stimulating the economy in the second half of the year to move forward. When combined with the response in new potential locations across the country, the company will continue to launch 24 new projects in the second half of the year, with a total project value of 28,760 million baht, spread out to various potential locations across the country.

Starting from the condominium side Covering from the city center such as Grand Hampton, Thonglor, Soho, Bangkok, Sukhumvit, to the invasion of important cities such as SO Origin Khao Yai, SO Origin Bang Tao, Phuket Origin Place, Phuket and Origin. Jin Place Hua Hin, while the housing estate side It will focus on opening new projects in the west of Bangkok such as Ratchaphruek, Chaiyaphruek, Taweewattana, Westgate and the Eastern Special Development Zone (EEC) such as Chonburi, Rayong, Chachoengsao.

from such action plan It is believed that it will play an important role in generating new sales in key locations. And as a result, the overall sales of the company this year exceeded 45,000 million baht according to the target.

Source:https://www.bangkokbiznews.com/property/1077438

Date 8/07/2023