People's lifestyles and preferences always change over time. In fact, everyone chooses the best for themselves. The real estate 'house' is bought once and must live forever. According to the survey of residents' behavior Q3/65 from Mr. Praphansak Rakchaiwan (Lumpini Wisdom), 75% people choose to buy a house that is safe. And have technology that helps meet the needs of life to be more convenient. 60% want a place to live with good hygiene (Well-being). It is expected that this information is taken into consideration in real estate development trends. Year 2023

There is also a collection of additional surveys from the Wall Street Journal report (reference: Attom Data Solution) that discusses the behavior of buying housing among the new generation in the United States in 2014 - present. together with a group of friends rather than being a family member They are also more popular in renting than buying "Generation Rent" because they see that buying outright is a burden that costs too much.

All information, Mr. Praphansak can divide trends or trends in all 5 key areas for reference in the development of real estate in 2023 to meet the needs of buyers. This is a challenging new dimension for real estate developers to apply and create their own business strengths.

Real estate development trends in 2023

1. Development of housing with regard to health Good environment for sustainable living (WELL-BEING & SUSTAINABLE RESIDENCES)

2. Residential development in the form of MULTIPURPOSE RESIDENCES

In an era where technology is more accessible to everyday life make people able to access convenience social access Able to study or work anywhere, even at home (Work or Study form Home), making the house both a relaxation area study area Space to interact with family members Merge into the same part in the form of “Multipurpose Residences”

from the survey of modern consumer behavior It was found that at present, 40 – 50% of people are turning to small businesses in their homes, creating new start-up businesses. It is one of the interesting real estate development trends in 2023. has designed home functions to lead a new way of living that consumers can live in all forms of life in the house People see new alternatives that respond to the changing lifestyles in the digital age.

3. Develop housing in the form of renting out to meet the needs of people (GENERATION RENT).

As mentioned earlier about "Generation Rent", renting is more popular than outright purchase. Like a study by ABC Finance Ltd., UK, 1 in 3 millennials. Do not choose to buy your own home. By reasoning that the purchase is like the freedom that is lost according to the amount paid. Renting meets both affordability needs. Including the freedom to live more creates opportunities for job selection and doing business near the city Access to various utilities and facilities

together with a survey from Living Insider revealing that the percentage of residential searches increased by 10%, but the search for condos to buy housing also decreased by 10%, with what responds to rentals, namely facilities Fully furnished, ready to move in.

This trend is clearly in line with the behavior of the new generation in Thailand. by choosing to rent instead of outright purchase You can choose the location you like. Whether it's an electric line convenient transportation Meet the needs of freedom and readiness to move to other places or near the new workplace. It is therefore an opportunity for developers Will develop projects that are flexible both for sale and rental development.

4. Technology development and services for housing (SMART RESIDENCES)

Nowadays, technology has been developed to be used in conjunction with more residential development businesses. for the purpose of responding to the behavior of modern consumers because in addition to being fast Technology also helps to facilitate various aspects, so it is an alternative for real estate developers to take this issue to further develop housing and services such as

Application connects the use of various electrical appliances in the house, lamps, doors, electric curtains, etc. Consumers can notify the maintenance of the equipment through the same application. Including the use of technology during the construction process. for sale or rent Based on the Real Estate As A Service (REaaS) concept that is consistent with Space As A Service (SpaaS), the Baramizi Center for Strategic Creation and Brand Valuation Seminar that supports more services than products. As consumers are more interested in purchasing experiences than before. To find gaps that may create opportunities that fill needs and respond quickly. (Brand Loyalty : Brand Loyalty)

5. Sustainable real estate development (SUSTAINABLE DEVELOPER) reduces the impact on the global environment.

Due to climate change (Climate Change), many sectors are aware of solving this problem. The World Civil Association has set a goal to reduce air pollution by 45% in 2030 and reach 0% clean air in 2050, which the real estate sector has introduced technology to control emissions by 50-60%. Nowadays, many big companies in the industry come to take this issue seriously.

When the real estate sector is one of the highly polluting industries Therefore, it is important to pay attention to the construction process to reduce pollution. It is the introduction of environmentally friendly construction technology into the work process for efficiency. (Does not affect the environment) Reduce CO2 emissions, such as using electric cars within the project. Use of solar roofs throughout the house common area including in terms of waste management Efficient waste management before sending it outside the project, etc.

From the above point It is a turning point that does not happen only in Thailand. But it happens all over the world. Real estate developers have to adapt. Develop new things to meet the needs of consumers in the digital age. Target group (Target) with the real estate model that are planning to develop which the residents are unable to say their own needs at all, it's true But if there is a housing development that meets the needs It is definitely more likely to be chosen.

Source:https://xn--72c9cuabgjukeh.com/%e0%b8%81%e0%b8%b2%e0%b8%a3%e0%b9%80%e0%b8%87%e0%b8%b4 %e0%b8%99-%e0%b8%81%e0%b8%b2%e0%b8%a3%e0%b8%a5%e0%b8%87%e0%b8%97%e0%b8%b8% e0%b8%99/%e0%b9%80%e0%b8%97%e0%b8%a3%e0%b8%99%e0%b8%94%e0%b9%8c%e0%b8%81%e0 %b8%b2%e0%b8%a3%e0%b8%9e%e0%b8%b1%e0%b8%92%e0%b8%99%e0%b8%b2%e0%b8%ad%e0%b8 %aa%e0%b8%b1%e0%b8%87%e0%b8%ab%e0%b8%b2/

Date 13/07/2023