real estate information center Indicates that the real estate number 1.2 million units completed and ready to move in, worth more than 3 trillion baht, is a supply that is ready to support the demand for "rent-buy" real estate for Thai and foreign customers who have returned after COVID-19. ERA draws on CHAT GPT to help new sellers

Woradej Sivatechanon, Chief Executive Officer of ERA Holding (Thailand) Co., Ltd., a real estate sales agent business, said that it has transformed the business under the concept of "Enrich lives, Embrace Tech", fulfilling the lives of real estate sellers. with future world technology support competition and the Thai economy began to recover From the number of foreign tourists continuously increasing, it is an "opportunity" from foreign buying pressure that returns.

"Thai real estate has an advantage over neighbors. Whether in Laos, Vietnam or Singapore with a beautiful design. with various facilities More importantly, it's cheaper than Singapore. Makes foreigners want to buy real estate for investment or as a second home.

At the same time, technology development has been emphasized by introducing Ai Lab developed by ERA Asia Pacific. Conversion into different languages It helps to reach more diverse customer groups. Especially the new salespeople who come to be an important force in reaching foreigners by using modern technology.

Since June, ERA Asia Pacific has adopted Chat GPT as a tool for real estate trading. in countries such as China, Japan, Indonesia, Malaysia, South Korea, Taiwan, Vietnam, Cambodia, Laos and Thailand to increase the efficiency of sales representatives through modern technology, starting with 2 modules.

“Technology can't replace us. But we use technology to keep pace with the world. ERA uses artificial intelligence technology or AI to increase efficiency by using Chat GPT or Chatbot Generative Pre-trained Transformer.”

The company also introduced the “VR PRO” program, which can show virtual images of each type of property in every area. Allowing customers from all over the world to view the property and the surrounding environment anytime, anywhere without having to travel to the actual location. Increase convenience and save time. Make it easier for customers to make decisions Increase your chances of buying or renting properties easier.

“Even though the political situation and the formation of the government are still uncertain. including rising interest rates may affect the minds of consumers But the demand for real estate purchases keep coming back In the first half of the year, the demand was as high as 30%, but the company faced the problem of existing products that did not meet the needs of consumers.

However, the demand for real estate at the price range of 10-15 million baht increased from the expansion of the family of the customer group. which the company has products that do not meet the needs of customers Therefore, it is necessary to accelerate the expansion of franchises and sales agents to find products to support.

Currently, the company has a sales proportion of 36% detached houses, 25% condominiums, 10% townhomes, and the rest are real estate. Commercial Building This year, the target is set to have 3,000 sales agents, expanding 50 branches, with total sales value expected to reach 6,000 million baht this year.

Source:https://www.bangkokbiznews.com/property/1080215

Date 25/07/2023